Mercy for A Cause – Pink Mercy Returns in Support of the Breast Cancer Research Foundation!
Update, June 27 - We communicated incorrect pricing for select regional currencies for this blog. These prices have now been updated appropriately to match the actual retail price for both the Pink Mercy skin and the Rose Gold Mercy bundle. We apologize for any error.
Overwatch would not be where it is without you. You’ve pushed the payload, fought to capture the point, and cheered your teams to victory. Whether you are a tank main, damage one-trick, or support superstar, you’re all heroes. Since Overwatch launched in 2016, we’ve had over 100 million players answer the call, and we’re celebrating this milestone with something very special.
One of our favorite memories from this history of Overwatch is when we all came together for a great cause and helped make a difference in the lives of those affected by breast cancer. In May 2018, we introduced the Pink Mercy skin, which helped raise $12.7 million USD for the Breast Cancer Research Foundation (BCRF).
Breast cancer is the most common cancer in women and the number-one cause of cancer-related deaths in women globally. It is BCRF’s mission to prevent and cure breast cancer by advancing the world’s most promising research. Thanks to all of you, the original two-week campaign became the biggest single donation to BCRF - and still holds that record to this day! It fueled BCRF’s Precision Prevention Initiative (PPI) and key breakthroughs in breast cancer prevention, diagnosis, treatment, survivorship, and metastasis (a.k.a. stage 4 breast cancer). Specifically, the 2018 donation helped fund researchers who advanced promising AI tools in mammogram imaging, devised models to better predict how aggressive breast cancers will respond to treatment, identify drugs that could potentially delay tumor formation, and more.
Now, to answer the call of so many of you who have been asking for Pink Mercy in the years since, and to once again support an incredible cause, we’re excited to announce beginning on June 25, you can purchase the original Pink Mercy skin for the original price of $14.99 USD, with 100% of the purchase price (excluding any applicable platform fees and taxes) to be donated to the Breast Cancer Research Foundation.*
And that’s not all! We’re also giving everyone the chance to help support this cause with a brand-new charity cosmetic bundle, the Rose Gold Mercy bundle, also available for purchase for a limited time starting on June 25. This bundle will be exclusively available for a limited time for $19.99 USD, and just like Pink Mercy, 100% of the purchase price (excluding any applicable platform fees and taxes) will be donated to BCRF*, funding critical breast cancer research.
The bundle includes the all-new Rose Gold hero skin, plus the Mercy Heroic Weapon Skin—so you can show your support on whatever Mercy skin you choose! Plus, you’ll get three sprays, name cards, and player icons designed by community artists Angela Ziegler (@A2Ziegler) and Dani Ellis (@OWGrandma)
Whether you get a hold of the original Pink Mercy skin or the Rose Gold Mercy Bundle, you’ll be helping to fuel the research that gives people who have breast cancer longer, healthier lives. Answer the call of this wonderful cause from Tuesday, June 25 through Monday, July 8. Thank you for being a part of this incredible community—together, we are excited to once again make a difference!
Frequently Asked Questions
Q. Where can I go to learn more about the Breast Cancer Research Foundation and how contributions help support breast cancer research?
A. The Breast Cancer Research Foundation is a nonprofit organization committed to achieving prevention and a cure for breast cancer by advancing the world’s most promising research. BCRF provides critical funding to scientists around the globe to fuel advances in prevention, diagnosis, treatment, metastasis and survivorship. BCRF is the largest private funder of breast cancer research—and of metastatic breast cancer research—in the world. The Foundation is recognized as one of the most financially efficient nonprofits in the country and is the highest-rated breast cancer research organization in the U.S. You can read about how our 2018 campaign helped support innovative, lifesaving breast cancer research in this blog or on bcrf.org.
Q. Where can I purchase the Pink Mercy skin and the Rose Gold Mercy bundle?
A. You’ll be able to purchase the Pink Mercy skin and the Rose Gold Mercy bundle from the in-game shop, or from your preferred game platform store including the Battle.net Shop, the Microsoft Store, the PlayStation Store, Nintendo E-Shop, and the Steam Marketplace.
Q. Will the original Pink Mercy Twitch Drops be available to collect?
A. The sprays and player icons from the original Twitch Drop promotion will not be earnable during this campaign, but you’ll be able to collect all-new community made cosmetics included in the Rose Gold Mercy Bundle, along with exclusive Twitch Drops starting in Season 11.
Q. Will the Rose Gold Mercy skin be available sold separately from the Bundle?
A. The Rose Gold Mercy skin is only available in the full bundle, which also includes a Heroic Weapon Skin, three Sprays, three Name Cards, and three Player Icons for $19.99 USD.
Q. Can I use Overwatch Coins or Mythic Prisms to unlock either Pink Mercy or the Rose Gold Mercy Bundle?
A. Because these skins directly benefit the Breast Cancer Research Foundation, they will only be available at the listed retail price. Overwatch Coins and other in-game currencies cannot be used to purchase these skins.
Q. Can I gift either the Pink Mercy Skin or the Rose Gold Mercy Bundle to a friend?
A. You can gift these items to any friend on Battle.net. You’ll need to be a Battle.net friend with another person for at least three days before you can gift either Pink Mercy or the Rose Gold Mercy Bundle to them. You can also pick up Battle.net Balance Cards available in select retail stores.
Q. When is the last day to purchase either the Pink Mercy Skin or the Rose Gold Mercy Bundle?
A. Both the Pink Mercy Skin and the Rose Gold Mercy Bundle will be available starting on June 25 and will disappear from the shop on July 8.
Q. How else can I support the Breast Cancer Research Foundation?
A. You can support the Breast Cancer Research Foundation by starting a charity stream on Twitch or YouTube, launching another fundraising event, or posting about why you support lifesaving research or BCRF on social media.
* From June 25 – July 8, 2024, Blizzard Entertainment will donate 100% of the purchase price (excluding any applicable platform fees and taxes) of the Pink Mercy skin and the Rose Gold Mercy Bundle to the Breast Cancer Research Foundation (a 501(c)(3) charity registered in the United States, with charity registration number 13-3727250). Blizzard Entertainment will disclose the total amount of its donation following the end of the campaign. BCRF’s mission is to advance the world's most promising research to eradicate breast cancer. For more information about BCRF, visit www.bcrf.org.